Boutique Brand Environments for Dental Practices  ·  A TEN2 Creative Agency
The loan closed. Now what?
We know exactly
what comes next.

TEN2 Dental Design Studio guides dental professionals through every stage of a buildout — from early planning, through loan approval, to grand opening. Brand environment design, brand identity, project coordination, website development, branding photography, and promotional ordering. One firm. Everything handled.

Book your discovery call → See our work
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Six services — one firm, start to finish
Design · Brand · Build · Web · Photo · Promo
Flat fees — no surprises, ever
Columbia, SC — serving the Southeast
Every Project Starts Here

What should a patient feel the moment they walk through that door — before anyone says a word?

That question becomes the design direction. Every material, every color, every layout decision is measured against it — brief-first, not mood-board first.

What We Solve

One firm. Every gap covered.

Most dental professionals — whatever stage they're at — end up coordinating contractors, vendors, and designers on their own. No one's quarterbacking the full picture, and the practice opens into a space that doesn't reflect the brand behind it.

"You didn't get the loan to figure it out alone."
  • 01
    No one quarterbacking the process
    Contractors, vendors, and designers operate in silos — leaving you to coordinate everything yourself.
  • 02
    Identity mismatch
    You trained to be a dentist — not a project manager, not a designer. You shouldn't have to be both.
  • 03
    A space that doesn't reflect the brand
    Practices open into environments that feel generic and misaligned — instead of spaces built around who you are.
How We Work

One firm. Three phases.
Six services. Start to finish.

We don't hand you a mood board and walk away. We stay with you from wherever you are in the process — planning, financing, or mid-build — all the way to the day the doors open. Handling everything so you don't have to coordinate six different vendors yourself.

Design + Brand
Define
Starting at $8,000
  • Brand discovery and strategy
  • Logo + full brand identity system
  • Space planning and layout
  • Full design direction
  • Material and mood concepts
  • Vendor shortlist
Coordination
Build
$20,000 – $45,000
  • Vendor sourcing and specs
  • Contractor coordination
  • Timeline management
  • Site visits and oversight
  • Decision support throughout
Digital + Launch
Launch
$50,000 – $95,000
  • Website development
  • Social media setup + profiles
  • Branding photography
  • Promotional ordering + delivery
  • Build documentation content
  • Practice opens with story told
Full Service Suite

Everything your practice needs.
Under one roof.

Most dental professionals open by coordinating six different vendors across six months. We bring all of it together — aligned, on brand, and delivered before your doors open.

Audit
Brand Space Audit
A professional assessment of what your current space communicates — and a prioritized action plan for what to change first. The low-commitment way to start.
Design
Brand Environment Design
Space planning, design direction, material specs, and the full vision for how your practice will look, feel, and function. The brand has to be built before the space can reflect it.
Brand
Logo + Brand Identity
Custom logo design, color system, typography, and brand guidelines. Your identity system built before the first wall goes up — so every design decision flows from it.
Coordination
Project Coordination
Vendor sourcing, contractor liaison, timeline management, and full site oversight. We quarterback every moving piece so you can focus on building your patient base — not managing a construction project.
Digital
Website + Social Setup
A fully built practice website and branded social profiles — set up, populated, and ready to post before your grand opening. No scrambling after the fact. No generic template.
Photography
Branding Photography
A photographer on site on opening day. Your space, your staff, your brand — documented at the moment it matters most. You open your doors with a full content library ready to post.
Promotional
Promotional Ordering
Branded patient giveaways, staff uniforms, office signage, and collateral — sourced, coordinated, and delivered before you open. Your brand lives beyond the walls.
Launch Event
Grand Opening & Press
Press coordination, soft launch strategy, ribbon cutting, and opening-day event styling. A beautifully designed practice that nobody knows about doesn't fill chairs — we make sure people show up.
All eight services. One conversation.
You didn't get the loan to figure it out alone.
Book your discovery call →
Our Approach

We design boutique experiences.
Data-driven. One goal: ROI.

Every decision — from layout to materials to launch timing — is made with your return in mind. We don't design for design's sake. We design for a practice that performs.

Designed on data
Layout, flow, and material choices informed by what drives patient experience and operational efficiency — not just aesthetics.
Built to launch ready
Brand, web, social, and photography delivered alongside the buildout — so your practice opens earning from day one, not months later.
Measured against ROI
Every investment ties back to outcomes — patient volume, brand recognition, and the value your practice carries into the future.
Why TEN2

We don't just design spaces.
We deliver practices.

Most designers
Deliver a mood board and step back
Hand off after the design phase
Focus on aesthetics over function
Leave vendor coordination to you
One deliverable, then done
No content when you open
TEN2 Dental Design Studio
Deliver a functioning brand environment
Stay through your grand opening day
Design for patient experience and brand
Coordinate every vendor and timeline
Three phases — one integrated partner
You open with marketing assets ready
Proof of Concept

Project Smile — Pediatric Smile Academy

Dr. Darren Thompson came to us with a vision: a pediatric dental practice in Columbia, SC where kids wouldn't be afraid. A space that felt intentional from the moment they walked in the door.

A 5,400+ sq ft new construction build. Thirteen rooms — each designed around one question: what should a child feel before treatment even begins. A custom four-pattern wallpaper collection designed in-house. Coordinated flooring, vinyl door decals, and signage. Every detail aligned to the brand and the patient experience.

Then we documented the entire build — so Dr. Thompson opened his doors with a content series already telling his story.

13
Rooms designed — blank canvas to reveal
5,400+
Sq ft new construction
4
Custom wallpaper patterns designed in-house
1
Firm from concept to grand opening
Talk about your project →
"

What should a child feel before treatment even begins? Every room answers that question.

Calm
Wonder
Joy
Courage
A sample of the 13 room themes — Pediatric Smile Academy, Columbia SC
Who We Serve

Built for dental professionals at every stage.

The new dentist

Recently licensed, planning your first practice or just secured funding, and staring at an empty space wondering where to start. You know dentistry — we know everything else.

"I don't even know where to start. I don't want to make an expensive mistake."
The renovating dentist

Your practice has outgrown its space. You're established, successful, and ready to reinvest — but need someone to manage the process without disrupting what you've built.

"My practice is top-tier but my space doesn't show it. I've outgrown this place."
Pediatric & specialty dentists

Patient experience is a clinical tool for you — not just decor. You need a space that reduces anxiety, builds trust, and makes your brand tangible the moment patients arrive.

"Kids are terrified of the dentist. My space should change that."
Lenders & banking partners

You've watched funded clients struggle through buildouts without support. We're the partner you can confidently refer them to — so your clients succeed and you look good.

"I need someone I can confidently hand my clients to."
FAQ

Questions we hear most.

Straight answers — no fluff.

Do I need to hire you for all six services or can I pick and choose?
You can absolutely start with one phase or one service. Many clients begin with Define — brand environment design and brand identity — and add services from there. We'll build a scope that fits where you are in the process and what your budget allows.
When should I reach out — before or after I have funding in place?
The earlier, the better. Many clients reach out while they're still planning or in the financing process — that's actually the ideal time, since it lets us align the brand and space vision from day one. But we also work with clients at every stage, including those mid-buildout who need someone to step in and quarterback what's already in motion.
How is TEN2 Dental Design Studio different from a regular interior designer?
A traditional designer delivers a mood board and steps back. We stay through grand opening. We coordinate vendors, manage contractor timelines, source promotional materials, arrange photography, and build your digital presence — all as part of one process. We're not decorating a space. We're delivering a practice.
Do you work with DSOs or multi-location groups?
Yes. Multi-location dental organizations are a growing part of our work. We can design a consistent brand environment system across multiple locations while allowing each practice to feel distinct and locally rooted. Reach out to discuss your group's specific needs.
What does the discovery call actually look like?
It's 20 minutes. We learn about your project, your vision, and your timeline. We walk you through how our process works and show you what Project Smile looked like from concept to completion. Then we tell you exactly what working together would look like and what it costs. No pressure — just clarity.
Do you work outside of Columbia, SC?
Yes. While we're based in Columbia, we serve dental professionals across the Southeast. Design direction, brand identity, website, social, and promotional ordering can all be coordinated remotely. For Build phase projects requiring site visits, we'll discuss travel as part of the scope.
Can you work with my existing contractor or do I need to use yours?
We work with your contractor. Our role is to bridge the gap between your design vision and their execution — not to replace the relationships you already have. We coordinate, communicate, and hold everyone accountable to the brand environment we've designed together.
What's included in promotional ordering?
Everything your practice needs to open branded — patient giveaways, staff uniforms, branded bags, office signage, welcome cards, pens, notepads, and any other collateral specific to your practice. We source it, coordinate the branding, and arrange delivery before opening day so nothing is scrambled at the last minute.
Have a question that's not here?
Ask us on your discovery call →
Ready to get started?

Let's talk about
your practice.

Book a free 20-minute discovery call. No pitch. No pressure. Just a conversation about your project, your vision, and whether we're the right fit.

Book your discovery call →

Or email us directly at hello@ten2creative.com